Pricing, in plain sight
Premium copy, priced in the open.
The rates below are real and complete, with no discovery-call gatekeeping to find out what things cost. Every word is written by Rajat Jhingan: 14 years in the craft, KPMG-certified in learning and development, an MBA in Finance, and 35 ghost-authored books behind him.
You’re not hiring an agency logo. You’re hiring the writer.
Most copy sites hide behind a “we.” Here, one experienced hand does the work, and stays on your account. That’s the difference the price below is buying.
Where the results compound
Monthly retainers
Businesses that win on search publish consistently. A retainer means a steady stream of copy, a writer who already knows your business, and priority in the queue, for less than booking the same work piece by piece.
Blog Retainer
For local-service businesses building steady search presence.
- 4 SEO blogs / month (1,000–1,200 words)
- Original research + source-backed stats
- Internal linking into your money pages
- 2 rounds of revisions on each
In-Depth Retainer
For businesses expanding services or nearby towns.
- 4 in-depth blogs / month (1,500 words)
- Industry-specific research & EEAT tone
- Content calendar built on your keywords
- Priority turnaround + 3 rounds of revisions
Authority Retainer
Ghostwritten thought leadership for founders & execs.
- 5 ghostwritten articles / month (1,000–2,000 words)
- Written in your voice, sourced and structured
- Byline-ready PR / op-ed quality
- 3 rounds of revisions on each
- Direct line to Rajat
Not sure which fits? Get in touch, and you’ll get an honest read on which plan matches where your business actually is, not the biggest one.
One-off projects
Every service, every rate
Prefer to buy by the piece? Here’s the full menu. SEO-aligned, original, and strategy-driven, whatever you order.
Website Copywriting
Startups · B2B · Service providers · AgenciesHomepages, service pages, and full-site projects written as one persuasive system, so brand voice, SEO, and conversion work together.
| Service | Detail | Price |
|---|---|---|
| Homepage Copy | Brand messaging + SEO | $950 |
| Homepage · Industry-Specific | Legal, Fintech & regulated verticals | $1,900 |
| Specialized Service Page | Per page, niche industry | $2,500 |
| Website Bundle | Homepage + 2 service + 5 legal pages | $7,500 |
| Full Website Project | 10 pages incl. legal | $11,000 |
Blog & Article Writing
SEO agencies · Service businesses · Marketing headsSEO-optimized, original, research-backed. Every blog includes H1–H3 structure, internal linking, EEAT-aligned tone, and two rounds of revisions.
| Service | Word count | Price |
|---|---|---|
| Standard Blog | 1,000–1,200 words | $350 |
| Standard Blog | 1,500 words | $475 |
| Specialized Blog | Legal / Fintech / HVAC · 1,000–1,200 words | $475 |
| Specialized Blog | 1,500 words | $625 |
Affiliate Blog Writing
Affiliate marketers · Ecommerce · Niche campaignsCRO-focused storytelling with clear CTAs, internal anchor placement, and on-page SEO, built to funnel readers toward the sale.
| Service | Word count | Price |
|---|---|---|
| Affiliate Blog | 1,000–1,500 words | $425 |
| Affiliate Blog | 1,500–2,200 words | $550 |
| Standard Affiliate Retainer | 4 blogs / month · 1,000–1,500 words | $1,500/mo |
| Extended Affiliate Retainer | 4 blogs / month · 1,500–2,200 words | $1,950/mo |
E-Commerce Copywriting
D2C brands · Online retailers · Marketplace sellersProduct descriptions, ad copy, and landing pages, with buyer-psychology CTAs and SEO structure, delivered CMS-ready.
| Service | Detail | Price |
|---|---|---|
| Basic Product Description | Per product, general items | $85 |
| SEO-Optimized Description | Metadata, headers, formatting | $150 |
| Regulated / Technical Description | Legal, Fintech, MedTech | $200 |
| Bulk · 10 SEO Descriptions | Package | $1,300 |
| Bulk · 25 SEO Descriptions | Package | $2,900 |
| Ad Copy · Single Webpage | Launches, special offers | $2,500 |
| Landing Page Copy | 6 sections + CTAs, sales-focused | $3,500 |
Email Marketing
Lead-gen · Coaches · Seasonal campaignsWelcome sequences, nurture flows, and promotions written to match your audience’s journey and drive measurable clicks and replies.
| Service | Word count | Price |
|---|---|---|
| Welcome Email | Under 1,000 words | $325 |
| Newsletter / Promotional Email | 1,000–1,500 words | $375 |
| Email Campaign | 3 emails, tone-matched sequence | $1,400 |
C-Suite & Ghostwriting
CEOs · Founders · Thought leaders · PR teamsThought leadership, bylined PR articles, op-eds, and books, written in your voice, with confidentiality and structured storytelling. This is where the 35 ghost-authored books live.
| Service | Word count | Price |
|---|---|---|
| Thought Leadership Article | 1,500–2,000 words, includes sourcing | $1,400 |
| Thought Leadership Article | 2,000–3,000 words, deeper authority | $2,000 |
| Retainer · 5 Articles / Month | 1,000–2,000 words each | $5,500/mo |
| Retainer · 5 Articles / Month | 2,000–3,000 words each | $7,500/mo |
| Book Writing | Scope-based | Custom |
Content Repurposing
Blog archives · SEO refreshes · EEAT updatesTurn existing posts into updated, better-ranking assets: improved readability, keyword placement, internal links, and alignment with Google’s latest guidelines.
| Service | Word count | Price |
|---|---|---|
| Standard Repurposing | Under 1,000 words | $175 |
| Standard Repurposing | 1,000–1,500 words | $275 |
| Standard Repurposing | 1,500–2,000 words | $375 |
| Specialized Repurposing | Legal, Fintech, HVAC · under 1,000 words | $325 |
| Specialized Repurposing | 1,000–1,500 words | $375 |
Strategy & Planning Add-Ons
Agencies · Founders · Teams scaling contentTopic clusters, editorial calendars, and one-to-one strategy: the roadmap layer that makes every piece above pull in the same direction.
| Service | Detail | Price |
|---|---|---|
| Topic Cluster Creation | 5 topics + roadmap, keyword targeting | $850 |
| Content Calendar | 1 month, 4 briefs + platform picks | $850 |
| One-Time Strategy Session | Business audit + 1:1 consulting | $650 |
01 Two rounds of revisions included
Every project includes two rounds of revisions as standard, and three on the In-Depth and Authority retainers. The goal is copy you’re glad to publish, not a first draft you settle for.
02 A named human, not a queue
You saw exactly who’s writing your copy at the top of this page. Real credentials, real published work, on your account start to finish.
03 Priced in the open
No bait-and-switch, no “get on a call so I can quote you high.” What you see here is what it costs.
Rajat rewrote our service pages and enquiries picked up within the month. Worth every dollar.From a happy client
Everything, one page
The complete rate card
All services, all prices. The transparency that sets this apart. Bookmark it.
| Blog & Article Writing | |
| Standard Blog · 1,000–1,200 words | $350 |
| Standard Blog · 1,500 words | $475 |
| Specialized Blog · 1,000–1,200 words | $475 |
| Specialized Blog · 1,500 words | $625 |
| Blog Retainer · 4 blogs (standard) | $1,250/mo |
| Blog Retainer · 4 blogs (in-depth) | $1,700/mo |
| Affiliate Blog Writing | |
| Affiliate Blog · 1,000–1,500 words | $425 |
| Affiliate Blog · 1,500–2,200 words | $550 |
| Standard Affiliate Retainer · 4 blogs | $1,500/mo |
| Extended Affiliate Retainer · 4 blogs | $1,950/mo |
| E-Commerce Copywriting | |
| Basic Product Description · per product | $85 |
| SEO Product Description · per product | $150 |
| Regulated / Technical Description · per product | $200 |
| Bulk · 10 SEO Descriptions | $1,300 |
| Bulk · 25 SEO Descriptions | $2,900 |
| Ad Copy · Single Webpage | $2,500 |
| Landing Page Copy · 6 sections + CTAs | $3,500 |
| Website Copywriting | |
| Homepage Copy · general | $950 |
| Homepage Copy · industry-specific | $1,900 |
| Specialized Service Page · per page | $2,500 |
| Website Bundle · homepage + 2 services + 5 legal | $7,500 |
| Full Website Project · 10 pages | $11,000 |
| Email Marketing | |
| Welcome Email · under 1,000 words | $325 |
| Newsletter / Promotional · 1,000–1,500 words | $375 |
| Email Campaign · 3 emails | $1,400 |
| C-Suite & Ghostwriting | |
| Thought Leadership · 1,500–2,000 words | $1,400 |
| Thought Leadership · 2,000–3,000 words | $2,000 |
| Retainer · 5 articles (1,000–2,000 words) | $5,500/mo |
| Retainer · 5 articles (2,000–3,000 words) | $7,500/mo |
| Book Writing · scope-based | Custom |
| Content Repurposing | |
| Standard Repurposing · under 1,000 words | $175 |
| Standard Repurposing · 1,000–1,500 words | $275 |
| Standard Repurposing · 1,500–2,000 words | $375 |
| Specialized Repurposing · under 1,000 words | $325 |
| Specialized Repurposing · 1,000–1,500 words | $375 |
| Strategy & Planning | |
| Topic Cluster Creation · 5 topics + roadmap | $850 |
| Content Calendar · 1 month, 4 briefs | $850 |
| One-Time Strategy Session | $650 |
Explore the services
Where to go next
Every service page sets out what gets written, what it costs, and the thinking behind it.
Start your project
Fill in the form below and you’ll hear back personally, or if you prefer, email inquiry@charlottecopywriting.com directly.
Every enquiry is read by Rajat personally — usually answered within one business day. Your details are used only to reply to your enquiry.